Possibly the biggest lesson I learned early on in my agile career was the power of making customers feel they are part of the journey. When we listen to customers and incorporate their feedback, customers “buy in” to a product – they benefit when things are going well, they support us when things get a little tough and they show much greater brand loyalty.
The Agile Manifesto was written back in 2001, partly with this in mind. It was originally intended for software development, but its underlying twelve principles apply equally well across the business. In this series of articles, I look at what these principles mean in broader delivery terms and how they impact business practices.